Critical Questions Cont..Who will we target?

TXT Circle will focus on the core demographic for Text Messaging (18-24).  This is a recent report on usage demographics for text messaging in the US.  As you can see, the majority of users are young people.  Marketers are already trying to figure out how to use the medium to get to the older users.  I have to wonder why?  Clearly its easier to target the young.  First because they already LOVE Text messaging (I just joined a facebook group called "I F@*&#king love to Text"  so I know this is true) and the size of this demographic is enormous!  Some experts claim the current generation of "millenials"  is as large or bigger than the "Baby Boomers" were at the same stage of development. That would put population numbers somewhere in the 75 million range. I think that's a great target audience.