Why will they want it?
As I'm preparing to go out and seek the funds I need to grow my company, I felt that it would be prudent to address some vital questions. I've outlined the "Who" TXT Circle will target in my previous post and now I will tackle the "Why".
I'd love to believe that I'm a visionary and that my idea to market products and services via text message is a unique one. Fortunately for me this is not the case. Text message marketing and advertising will soon be everywhere. I can foresee a time, very soon, when there will be maybe a dozen real players in this space and even more brands trying to advertise with them. These firms will attempt to solve a need that the brands have to reach consumers more efficiently. At first, this new industry will be very effective but as the number of campaigns increase and the market becomes flooded another need will be created. That will be the need of the consumer to have insulation against the storm.
TXT Circle will address this need and allow our members to take control over their mobile advertising experience. The trend of consumers taking back control over the buying experience is well documented. Sites such as Priceline.com, LendingTree.com, and others all allow the consumer to control how they are presented competing products. Priceline reported over 400M in profits last year. LendingTree claims over 20 Million users since its launch. TXT Circle will do the same thing in the mobile world. Select what you want, tell us when you want it, use the power of the community to get more value.
Now all I need is William Shatner to be my spokesman.
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